If you want to establish a mobile presence for your online business, one of the first things that you must consider is whether you wish to create a mobile app for users to download or a mobile website. You might even consider establishing both. The two can be very similar and deciding which one to go for can be hard if you lack the necessary know-how regarding the two.
You should know how each one of them works and what it needs for maximum results to help you decide which one is most suited for your needs. Without further ado, let’s look at some of the main factors that differentiate the two.
Websites attract all sorts of people
Browsing on a site is easy. In fact, the chances are that you do that every time you come across a product that you love, and you wish to understand more about it. However, just because you browsed through a website does not mean you are now a prospect because you were probably passing by and you will not come back. This is entirely contrary to the mobile app. If you have an app, it means that you dedicated some of your time to download it meaning that you were indeed in need of it. In this case, apps can be said that they are for the best customers; visitors who are genuinely likely to purchase the products or services. Websites target more individuals since it is an easy option and anyone can land on them, unlike the apps where one must put in some efforts to have it.
Apps are mostly used for testing marketing
As mentioned, for one to use an app or get information about a product from an app, s/he must download and install it. This is unlike a web which only needs to be browsed. Today, browsing has become easier and all one needs is to click a link to get to a particular web page. If you ran a marketing campaign and immediately saw hundreds of visitors to the site, it does not necessarily mean that they are interested. This is unlike the app, whereby for one to download it, there is a high chance that s/he is need. This could be used to show just how successful your campaign was.
Websites are excellent for gaining customers; apps are best for retaining them
Sites are the best to help you gain more customers because they can be search engine optimized so that they can appear on top of search results. This means that more and more people are likely to visit the site and in the long run, it increases the rate of conversion. Mobile apps, on the other hand, are fantastic if you wish to have customers come back. The users will keep seeing the app right on their screen, and thus whenever they need to buy a product, they only need to open it, and they are good to go.
Websites are passive while apps are active
People visit sites from time to time, and there is no consistency or regularity in doing so. When you send emails, most of them are likely to end up in spam and are never opened. However, once a user has downloaded an app, chances are they will see any notifications pop up and this includes emails.
Apps are much costly compared to establishing a website.
Whichever option you choose between the two will be based on your specific needs which include budget, your target audience, and the intended purpose. Ensure that you learn more on mobile apps and web design Warrington if you want to see positive result and that your efforts do not go to waste before embarking on the process.