Search Engine Optimization or SEO is an essential approach today to be visible on the web. Being on the front page on the search engines is the goal of any website, but to achieve this, the path is sometimes long and winding.
Rome was not made in a day
When you start in natural referencing, it is important to understand how a search engine works, to know the basics of SEO, to follow the news and to know how to master the tools to optimize the SEO of a site. In parallel, several methods make it possible to learn SEO and to train there.
You want to deepen your knowledge on SEO or know the best methods to learn SEO effectively? This article is here to enlighten you on the subject.
Work on the basics of natural referencing
Working with SEO aims to position your site among the first natural results of search engines. Several points are to work and to examine under the magnifying glass to hope to position his site in the top 3 pages of results of the search engines. So the SEO is based on 3 basic levels: having good content, having a technically clean site (good indexing, markup, etc.) and work the popularity of the site.
Optimize your content
To be well positioned, your site must have fresh and unique content, quality and responsive to the request of the user. You must therefore provide relevant content so that Google’s robots, “GoogleBots”, who will analyze the page can, then classify it in the results pages. The goal for Google is to be able to offer Internet users pages with content that respond to their request. For this is a list of the main good practices. Start by testing keywords on AdWords or other tools to write relevant content. Think of giving originality to your contents so that they stand out. Remember to structure your content by titles and subtitles.
Increase awareness of your site
Your site must also be known. In other words, he must make traffic. For this, you must have a large number of external links or back-links from several referent domains. A referent domain is a site external to yours that makes one or more links to a page of your site. You will therefore have to carry out a strategy of netlinking by contacting webmasters, creating pages on various directories or other directories to create external links, having original content and standing out from the crowd to gain maximum natural links. The more popular your site is with quality links, the more likely it is to be in Google’s top results. To get a summary of his net linking campaign, you can create a link directory, with the source of the link, the landing page, the anchor used to mix your anchors.