Some must-know digital marketing terms

Marketing is one of the major and the most important factor associated with a brand, and each day this horizon of marketing is increasing. Each day we encounter new strategies and campaigns to increase the awareness of the product and services among the audience.

WE come across media houses, new marketing agencies, digital marketing houses, and so on all ready to invest in new business opportunities.

One important aspect of this ever-growing strategy is digital marketing. These words encompass those tools and ingredients on which a marketing campaign and its success and failure depend.

DIGITAL MARKETING is a very wide concept that includes search engine optimization, content marketing, email marketing, social media marketing, video marketing, mobile marketing, programmatic advertising, website testing, and so on.


There are some popular digital marketing terms that every marketing, digital marketing community must know. 

  1. AD WORDS- These are google owned words, which means they are used by advertisers on google page results to optimize the traffic over it.
  2. Blogging-An act of writing and sharing content on the company’s website to know the audience about the brand. Bloggers are available in every industry of every nature and type.
  3. Buyers journey- It is the journey of a buyer, A new lead passes through three stages- awareness, consideration, and decision. 
  4. Cost per acquisition- It is the cost charged to acquire one new customer through specific channels or campaigns. The organization calculates it by dividing the total cost incurred on media /channel by dividing it to several new customers.
  5. Cost per click- An advertiser pays whenever someone clicks on their social ad. Click on the ad is Cost per click not when someone sees it. 
  6. Conversion rate- A strategy used to see how many have filled out a form, visited a site, purchased divided by the total number of people targeted.
  7. CostImpression- An amount paid by an advertiser 1000 impressions on social ad
  8. Engagement rate- The rate at which a brand comes to know where the audience is liking the brand or not. An Engagement rate is calculated by no of likes, reviews, and comments, and shares. It makes the company know about people’s interest in products or services.
  9. Influencer- People who havea certain fan following on social media and brand collaborates with them to create a brand awareness between target audience. The influencer gets paid for a blog post, video, mention, or story. Their pay scale depends on their number of followers. 
  10. Remarketing – As the terms explain repeating an act. Itis for the people who have already visited the website. With help of remarketing the brand can reach and connect to previous visitors through Facebook ads.


Because of the growth of digital marketing in every country, we have new organizations coming up and focusing on this field. WebMarketFlorida provides with best marketing services to create brand awareness among audiences, it includes SEARCH ENGINE optimization, branding, and web designing. 

What is a paywall label? Things to know

A paywall label is a filter that identifies paid content from the free on the search results page. It is made to ease the process of finding relevant information on the internet by preventing links that would ask for a subscription or any other form of payment. A paywall restricts a website’s premium content and charges a fee to unlock it; it also acts as a revenue model for a website that sells products and services. However, there are pros and cons of having a paywall label for both users and those running the websites and we’ll be taking a closer look at the different aspects of consideration.

It labels paid content in the search results

First and foremost, as already mentioned, paywall labels act as filters to identify and differentiate paid content in search results. For a given user it comes in handy and saves time and effort to find information on the internet. However, it becomes frustrating to find content and start to read it only to be restricted in the process. This sentiment has been observed in a recent poll, where over 67% preferred the idea of having a label. Being able to know beforehand which sites can be accessed saves your time and energy.

It allows users to skip or overlook paid content

Building forward from the case, knowing beforehand the sites that can be accessed provides a bullseye view for skipping and overlooking links that might not deliver desired results. It is a potentially revolutionary power in the hands of the user as it can dictate new ways of doing business and change the landscape of consuming media on the internet. 

Display content that has unrestricted access

Knowing what content can be accessed properly without any restriction might save a lot of time and energy for the user as it will provide an opportunity to filter out and discover information that is hassle-free and one that doesn’t ruin the fun of unrestricted reading. The results on the search page will streamline the list of what can be consumed in its entirety and what falls behind a paywall. Thus, allowing more power to the user to decide upon the links to click on.

It negatively affects websites

The websites that offer premium content might fall on the bad side of the receiving end, as paywall labels segregate content based on monetary restrictions and combine this with already listed points above. In such cases, what you will get is content that cannot drive traffic even if it is available partly to the consumer. Therefore, paywall labels might negatively affect on website’s business if they don’t find a way around them.

Mediocrity over quality

One other aspect of labeling paywalls is that it allows easier navigation of content that is free and mediocre in standard (although, not all free content is mediocre). This will allow quality content to be superseded by the free content and can create ‘bad bubbles’ of information on the internet. Paywall labels might reduce traffic on quality journalism but it is also important to understand that quality journalism should be supported financially to ensure credible sources of information.

As it stands, paywall labels can provide a better user experience and hassle-free navigation of results on the search page. However, considering the other side of the coin, it also has the potential to take away the source of revenue for websites that ensures its sustenance.