Archive for September 2018

BPM banking: requirements and prospects

The innovative technology of robotization of business processes is one of the most powerful tools of optimization of business processes today. The course of all wearisome, routine processes in any business area can be significantly improved thanks to it, and expenses on their maintenance are considerably reduced. All you need to do is to implement a proper BPM for banking sphere https://www.bpmonline.com/l/bpm/industries/banking.
However is it possible to use the technology of robotization without cautions? The banking sector, perhaps, concerns nearly most vulnerable from the point of view of the emergence of risks, considering specifics of bank activity. Besides, the quite reserved relation of bank IT divisions to various technical innovations which could interfere with the trouble-free operation of banking systems and already integrated corporate applications is well known.
Besides, how to be with safety issues? In the bank sphere they are relevant as in one another: it both information security, and safety of preservation of personal data, the safety of carrying out operations, etc. The slightest mistake can cost here very much – both in a money equivalent and in questions of the reputation of bank and trust to it from clients.
Because of such a high degree of financial and non-financial risks, the doubt can even creep in whether in general expediently let robots in the bank. But, despite quite fair questions and cautions, the technology of business process management not only is suitable for introduction in the banking sector but also already has managed to prove successful in this field and to show the first results encouraging for all skeptics. There has begun introduction of these systems in such world famous banks like HSBC, Credit Suisse, Citi, Deutsche Bank, and even the international groups Raiffeisen Bank International and BNP Paribas. Many other banking institutions worldwide are already today on the threshold of robotization and consider it as a powerful and really revolutionary instrument of positive changes in the banking business.

How to learn SEO: Tips for Beginners

Search Engine Optimization or SEO is an essential approach today to be visible on the web. Being on the front page on the search engines is the goal of any website, but to achieve this, the path is sometimes long and winding.

Rome was not made in a day

When you start in natural referencing, it is important to understand how a search engine works, to know the basics of SEO, to follow the news and to know how to master the tools to optimize the SEO of a site. In parallel, several methods make it possible to learn SEO and to train there.

You want to deepen your knowledge on SEO or know the best methods to learn SEO effectively? This article is here to enlighten you on the subject.

Work on the basics of natural referencing

Working with SEO aims to position your site among the first natural results of search engines. Several points are to work and to examine under the magnifying glass to hope to position his site in the top 3 pages of results of the search engines. So the SEO is based on 3 basic levels: having good content, having a technically clean site (good indexing, markup, etc.) and work the popularity of the site.

Optimize your content

To be well positioned, your site must have fresh and unique content, quality and responsive to the request of the user. You must therefore provide relevant content so that Google’s robots, “GoogleBots”, who will analyze the page can, then classify it in the results pages. The goal for Google is to be able to offer Internet users pages with content that respond to their request. For this is a list of the main good practices. Start by testing keywords on AdWords or other tools to write relevant content. Think of giving originality to your contents so that they stand out. Remember to structure your content by titles and subtitles.

Increase awareness of your site

Your site must also be known. In other words, he must make traffic. For this, you must have a large number of external links or back-links from several referent domains. A referent domain is a site external to yours that makes one or more links to a page of your site. You will therefore have to carry out a strategy of netlinking by contacting webmasters, creating pages on various directories or other directories to create external links, having original content and standing out from the crowd to gain maximum natural links. The more popular your site is with quality links, the more likely it is to be in Google’s top results. To get a summary of his net linking campaign, you can create a link directory, with the source of the link, the landing page, the anchor used to mix your anchors.

Get More Followers on Twitter & Improve Your Brand Awareness

Twitter is a potential social networking site that helps you to create your brand awareness and get connected with the people from anywhere at any time. Using Twitter, you can drive the traffic to your website or the blog post and get more eyeballs roll on your content. Businesses can promote their services or products and reach to their targeted audience using Twitter Marketing.

Twitter gives you an opportunity to connect with thousands of users. Each connection may be beneficial for you in a huge way. You can engage with the community, who trusts you and believes in you and follows whatever you say. Tweeting helps your blog posts to get indexed faster by the search engines. And Twitter is gaining momentum and increasing its rate through 135,000 every day.

Best Practices on Twitter:

Add Unique & Attractive Profile Image: If it is a Business account, use the business logo as the profile image. Or if it is an individual Twitter profile, it is the best practice to use the image of you. If you are managing a Twitter account of a brand, then tag the individual tweets. So that people will know that with whom you are talking to.

Create Unique Header Image:Use a header image that helps your profile stand out in the competition. The ideal header image size should be 1500×500 pixels.

Add an Engaging Bio:Bio helps the people to know and understand who you are, what you do and more. The right bio that conveys information about you and your business will attract the right followers and link minded people.

Customize the Color Scheme:Add impressive colors enhance flare to your profile. Similarly, use the same colors in designing your blog that keeps you consistent over different platforms.

Add Twitter Widget to your Blog:Adding twitter Follow widget to your blog helps the visitors to get notified and make people stay longer on your blog.

Add a Twitter Share Button:By adding a Twitter share button to your blog, it makes easier for the visitors of your blog to Tweet the blog and share with their followers. It ensures the improvement in the incoming traffic to your blog.

Twitter Cards:Set up twitter cards that increase the engagement, in turn followers will likely increase.

Link Twitter Account to your Bio:By linking the Twitter profile to your blog that helps the readers of your blog to connect with you on Twitter.

Embed the Tweets in your Blog posts:Embedded tweets draw the attention of your followers, boost engagement and improve your brand awareness.

Avoid Sending Multiple Tweets in a Short Span of Time:Tweeting multiple times within a short time will cause more people to unfollow you.

Engage with Others:Engaging with other Twitter users builds a following. Thus respond and engage with your fellow users.

Pin Your Best Updates to your Profile:If you have something valuable to show your followers, pin it to your profile. Whenever someone visits your profile, these pinned posts will be visible. It helps to get more twitter followers to your account.

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